Talking to Others with Confidence

As utility-scale solar projects grow in importance, so does the need for public support. Whether you’re engaging with friends and family, interacting on social media, or striking up a conversation with a stranger, speaking confidently about solar energy can help build momentum for clean energy solutions. Here’s how to effectively talk to others about supporting utility-scale solar.

Talking to Friends and Family

Conversations with loved ones can sometimes be the hardest, but they’re also some of the most meaningful. So, make it personal — share why solar energy matters to you, whether it’s lowering electricity costs, protecting the environment, or creating jobs. Personal stories resonate more than statistics.

People may have concerns, like land use or reliability, so it’s important to be patient. Instead of dismissing them, acknowledge their worries and offer thoughtful responses based on fact. Not everyone will agree with you, and that’s okay. The goal isn’t to win every debate, but to encourage curiosity and open dialogue.

Talking to Strangers

If you’re at a community event or public meeting, you may find yourself in conversation with someone you don’t know. It can be uncomfortable sharing your opinion with a stranger, especially if you don’t know whether or not they share it, so the key is to keep it casual and relatable.

Frame solar energy in terms everyone can relate to, such as economic benefits, community development, or energy security. Instead of saying, “You should support solar,” try asking open-ended questions like “What are your thoughts on clean energy?” This invites discussion instead of debate.

Not everyone will be open to a lengthy conversation, so it’s okay to keep it brief. Offer a quick fact like “Did you know that solar is now one of the cheapest sources of electricity?” and gauge their interest in continuing the topic. Don’t force it.

Responding to Misinformation

There are a lot of inaccuracies, especially online, about renewable energy. Seeing or overhearing misinformation can be frustrating, and while it’s important to speak up against mistruths, you should do so in a respectful way.

People are more likely to listen if they don’t feel attacked. Respond with curiosity instead of confrontation: “That’s an interesting perspective. Can I share some facts with you?” Misinformation often stems from outdated or misleading data, so refer to unbiased and credible sources like the U.S. Department of Energy or nonpartisan research organizations.

You can also debunk myths with simple, relatable facts. For example, if someone claims solar panels don’t work in cloudy weather, you can respond: “Actually, solar panels still generate electricity on cloudy days, just like how you can get a sunburn even when it’s overcast.”

At the end of the day, some people aren’t open to changing their minds, and that’s okay. If a conversation becomes unproductive, it’s okay to disengage with: “I appreciate the discussion and acknowledge the difference in our stances. Thanks for listening.”

Social Media Best Practices

Social media can be a powerful tool for advocacy, but it’s important to use it wisely. Remember that your interactions online can reflect on both you as an individual, but also the whole of solar supporters. Here are a few quick strategies to keep in mind:

Share Facts and Positive Stories – Post success stories about solar energy projects and their benefits, rather than focusing only on problems.

Use Clear, Engaging Language – Avoid jargon. Instead of saying “grid resiliency”, say “solar energy helps keep the power on.”

Avoid Arguing in Comments – Instead of engaging in long debates, share reliable resources and encourage constructive discussion.

Support Solar-Friendly Policies – Follow and amplify organizations that advocate for renewable energy policies to help increase visibility.

By speaking confidently, addressing misinformation with facts, and using social media and conversations effectively, you can help grow support for utility-scale solar. Every conversation counts—so keep talking and keep shining!